Why You Need e-commerce SEO For Your e-commerce Website
You have a mind blowing product. A market to sell that product in. An amazing website that could make your customers shout “Show me more!”. And finally, a “Sell Them All” attitude. But even after having all the above parameters fulfilled,one might say that you are missing out on one important factor; your website’s SEO. But “Isn’t a good product is all I need to champion my markets?”, you might ask. Well, yes. But along with an amazing product at your disposal, what else you need is that your customers too should know that you have one. And in today’s Google-dominated world, that’s where e-commerce SEO kicks in.
What SEO really is?
That’s a question that anyone who jumps from commerce to e-commerce asks. The meaning of SEO is basically hidden in its unabbreviated form; Search Engine Optimization. And while Google is today’s leading Search engine, so SEO basically translates to “optimizing” your site for Google. That is, to make sure your website flashes up among the top results as soon as anyone types the name, or category, of products that you sell. Which in your case makes up for your “Keyword”. The more “Optimized” your website is for your product offerings, better the chances are that it will be discovered by a wider audience. So simply put, when you optimize your e-commerce website to suit Google’s ranking guidlines, that’s what is called SEO. But who performs SEO? Well, there are specialized e-commerce marketing companies to help you with that. A simple Google search of “ecommerce SEO company” could overwhelm your browser’s screen in less than a second; 0.67 seconds to be precise.
Benefits of e-commerce SEO
A simple Google search could reveal that there are about 200+ SEO factors. So that’s definitely a “Subject” that needs to be discussed in greater detail. For now, it’s time to dive deeper into knowing how exactly SEO affects your e-commerce platform.
1. Creates a brand awareness beyond bounds
Back in “Brick & Mortar” store days, owners felt that they need to cover every other turn, street, and highway with billboards just to let people know that they exist. And that kind of advertising definitely cost them a fortune. But with SEO and digital marketing ( both are interchangeable many times), all you have to do is to post a creative banner on any social media channel, like Facebook or Twitter. And little Tommy living in some far European town would know that you sell shoes with a heavy seasonal discount.
2. It makes you “Look” reliable
There is a reason why radio adverts go on announcing a product’s name in every way possible, without even telling us what the product actually does. The reason is you trust names that you have come through, more than the ones haven’t. So if, by any chance, you also plan to sell your shoe line on other retail outlets or other websites too, rest assured that if someone has come across your product’s name, chances are they will prefer your’s than of others.
3. It’s cost-effective
SEO for e-commerce is taken as a cost-effective option because it targets users who are actively looking for kind of products that you sell. And since the people who are looking up the internet for your product are “almost” willing to make a purchase, chances are they will go “Sold” for yours. So in a way, SEO provides you with a better Lead-to-sales figure.
Summing it up
SEO for e-commerce is the new industry standard. Even the greats, like Amazon, don’t shy away from deploying this simple and effective method when it comes to promoting their products. And while not everyone can choose to spend a budget like them, some simple SEO strategies, or partnering up with a good e-commerce SEO company could sure come in handy to help you rank better than your competitors ( given that you don’t really wish to compete with Amazon, at least for now). But if you don’t know where to start from then, as I suggested above, just look for an e-commerce SEO company on Google. And try going for the ones that “appear on top”. That way you could be sure that they worth their salt.
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