eet. That’s it.The app takes 13 points of measurement,

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I say this with no hesitation,” Martin prefaces. “This is the most significant advance in footwear fit ever.”Nike Fit is an attempt to bring sizing into this century. The current sizing standard is the Brannock device: that metal plate with the sliding notches that an associate at the local shoe store may have used to measure your foot as a child. Its Adidas Superstar Womens inventor, Charles Brannock, built a prototype in 1926Adidas ZX Flux Mujer , and despite all the changes that have taken place since, Nike Air Max 95 Mujer the Brannock device is still how most people figure out their Nike Air Presto Dámské shoe size—if they even bother.Parents often measure their kids’ feet, Nike Air Presto Womens but as adults, people tend to assume that they know their size. Martin Nike Air Max 95 Womens says one serious runner who got measured during Nike’s stealth testing in stores insisted he was a size 10, only to learn after measurement with Nike Fit that he should be wearing a nine.

Nike Fit will be available to shoppers in two ways. In Nike stores, customers remove their shoes and stand on a mat, with their heels all the way to the back. One of Nike’s store associates snaps a picture of their feet. That’s it.The app takes 13 points of measurement, and looks at the shape of each foot individually. With that information, it Adidas ZX 750 Dámské can assess how each foot would fit in any Nike shoe. That’s because to make its shoes, Nike has to create Nike Air Max 270 Dam lasts for all of them. A last is a three-dimensional mold Nike Air Max 1 Womens used in footwear production that gives every shoe its shape. Nike Nike React Element 87 Mujer consequently knows the exact interior volume for each of its shoes, which Adidas ZX 750 Dam don’t all fit the same.Not least of all, personal preference matters. Nike recommends a size, but some shoppers just like their shoes to fit a little bigger or smaller. If you order a half size smaller than Nike suggests, it remembers that preference.

To try it at home requires a bit more work. The app uses augmented reality, explained Shannon Slocum, director of product for direct product, growth, and innovation at Nike, at an April demo of the technology in New York. That means the first thing it needs to do is understand the room you’re in. The app asks you to move your phone camera www.romanvavrik.czaround to orient itself; when it’s ready, it has you Nike Air Vapormax Womens drag a blue line to the spot on your screen where the wall Nike Air Vapormax Dam meets the floor so that it can differentiate between the two. Your Adidas Superstar Mujer feet also need to contrast with the floor, so no white socks on a white Nike Air Max Thea Mujer rug for instance. You stand against a wall with your heels pressed up to it, and hold your phone over your feet, aligning two circles that pop up on your screen to ensure your phone is parallel to the ground. Snap the picture and you’re done.

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